In the book “Built to Last”, written by Jim Collins and Jerry Porras, the duo introduce the Big, Hairy, Audacious Goals (BHAG) concept as a way for companies to enhance team spirit, shoot for goals ... MSN: The Power of a Big, Hairy, Audacious Goal: How to Choose Yours The Power of a Big, Hairy, Audacious Goal: How to Choose Yours Another possibility, a longshot, is the English expression hairy at the heel, common in the late 19th century. A horse with hair about the heels or fetlocks was an underbred one, so the expression was used figuratively for an ill-bred, bad-mannered, thoroughly unpleasant person, as was hairy.

Understanding the Context