Shop (RED) When you choose (RED), your choices raise money, heat, and urgency for the fight to end AIDS. Now, more than ever, your choices count. When you see (PRODUCT)ᴿᴱᴰ printed on the back of an iPhone, or a brand name inside red parentheses on any type of product, it means that the product is the result of a partnership between a brand and (RED)—and it helps fight AIDS and save lives.

Understanding the Context

Follow @red for exclusive (RED) content you won’t find on any of our other channels! We’ll be showing off (RED) products, participating in the latest challenges, giving you an inside look at (RED) HQ, and raising awareness about our fight to end AIDS! (RED), Snapdragon, and Manchester United return for year two to raise awareness and funding for the global fight against health injustice. For the second year in a row, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2026 fixtures: the men’s team match versus Brentford on April 25 at Old Trafford and the women’s team match versus Tottenham Hotspur ...

Key Insights

Support (RED) in the fight to end AIDS by shopping (RED), making a donation, or engaging with us on social media. Products (RED) partners with the world’s most iconic brands to create (RED) versions of your favorite products. When you shop (RED) with our partners, your choice helps raise money, heat, and urgency for global health crises. We put together some great costume ideas, each with a unique (RED) flair! Whether you’re reviving a classic look or want to dress up as a contemporary meme, we’ve got you covered.

Final Thoughts

How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.